The game has changed
BMX and Skateboarding are now Olympic sports. Ultimate X has responded, by accepting Sun International’s invitation to host the biggest action sports event on the African continent, at the iconic Sun City Resort, from 17 – 20 May 2018.
Its YEAR X for the event and with it comes a new venue, fresh brand look (ULT.X) courtesy of partner agency North VCA and a rebooted contest format, in line with Olympic qualification standards.
The best African Action Sport Athletes will pit their skills against the likes of X Games competitors, Pat Casey (BMX) Tomas Vintr (Skate) and Braydon Davies (FMX), whilst blowing minds in this adrenaline charged spectacle. With 28 countries represented, the Global Stars of action sports descend onto Sun City and the North West province, in May.
There will be a 128 player strong field, hosted at the Lost City Golf course on 18 May, for the ULT.X Golf day, presented by Monster Energy Hydro. A world first e-bike pump track activation, in partnership with Electric Life Co.s Premium Range GREYP Africa.
Monster Energy presents Flight Night, a Freestyle Motocross (FMX) show on Friday night. Sunday will see the Rolling Retro surf Celebration, at the Valley of the Waves. The highlight, The AFRICAN BMX & SKATEBOARDING CHAMPIONSHIPS on Saturday night.
The weekend promises to be an absolute entertainment extravaganza for the whole family and all walks of life, as the team brings Africa the new BIG 5 ( Skate / BMX / FMX / Surf & MTX )
With the road to 2020 being paved by events like ULT.X, the dream to take the sports from the streets to the flame, has never been more tangible. Former street child, Thalente Biyela, now a pro skateboarder, from Durban and a South African Olympic hopeful had the following to say:
“Olympics 2020, you see this smile on my face right? Skateboarding being in the Olympics makes it that much bigger. It’s a life changing moment for me, you can now go to the Olympics to ride a skateboard – that’s amazing!”
ULT.X is endorsed by Action Sports Africa, the continent’s leading investment and development platform for athletes, events and brands in action sports. Markus Museler, a founding director of Action Sports Africa, said:
“ULT.X is a huge opportunity for local skaters and BMX riders to test their skills against the best international talent and get a feel of what there chances are in the Olympics. We’re building a circuit of events so that as many guys and girls who share the Olympic dream have a shot at making it come true”.
In 2018, THE BUSH IS OUR STADIUM – Experience some of the worlds best action sports, LIVE, while soaking in the beauty, adrenaline and luxury of the Pilanesberg and the iconic Sun City. The area provides endless wonder, with hot air ballooning, big game safaris, zip line canopy tours, cultural immersion experiences and world class golf courses.
FOLLOW THE SUN to the Ultimate Experience!