Harley Davidson® Africa Signs Title Sponsorship for 2016

Harley Davidson® Africa Signs Title Sponsorship for 2016

Cape Town, South Africa (November, 2015) – Harley-Davidson® Africa today announced its partnership with Ultimate X 2016 presented by Dark Custom™. Ultimate X, SAfrica’s Elite Action Sport festival, will showcase the best in local and international extreme athletes at Grand Arena, GrandWest Casino, Cape Town on Friday, 26 and Saturday, 27 February 2016.

Harley-Davidson® is partnering with Ultimate X under the Dark Custom™ flag to bring to South Africa the cream of the crop in action sports on the African continent. Aside from slick and mind blowing skills on show, it’s a kick ass experience for anyone who’s heart beats to the drum of freedom. This partnership follows the launch of the Street 750, Dark Custom™ motorcycle designed for young urban riders, at Ultimate X in February 2015.


Harley-Davidson® solidified its partnership with action sports at X Games in 2014 in Austin and Aspen, with the introduction of a new medal discipline in flat track racing, where the Street 750 has been carving up the dirt as a new fan favorite. Action sport is about performance and self-expression, and our brand is no different. We provide the world with a blank slate of raw American power that celebrates independence, rebellion and freedom. It’s not for everyone, nor for the faint of heart or the status quo,” comments Juan Mouton, Marketing Manager: Harley-Davidson® Africa.

When asked about the 2016 event, Ultimate X Owner and Master Mind, Markus Museler said, “We are stoked to have one of the worlds’ most prestigious brands, Harley-Davidson® as title sponsor for Ultimate X. The team is fired up as both brands tie in well with representing LIMITLESS FREEDOM. 2015’s Showdown at Grand Arena, Cape Town was a ground breaking event in Action Sports in Africa, with Ultimate X being the only Multi Disciplined Action Sports Indoor Fest globally.”
“We can’t wait to transform GrandArena into Africa’s ( ONLY ) indoor, floodlit, pyrotechnical Action sport showdown. We have so much in store for 2016 and the upcoming fest will once again flip expectations. Spectators will experience ( a variety of ) Action Sport, on Africa’s Most impressive Skate / BMX Park, Freestyle MX, Skate , Trials biking, blading, with the finest local and international athlete competitors. We are securing an entertainment line-up of note featuring South Africa’s hottest bands and DJ’s. Not only will the shows keep festivalgoers mesmerised, but they will also be kept entertained with the best music at the event and after party,” says Museler.

The finest Dark Custom™ bikes will be on show and those with a license will be encouraged to take them out for a spin and experience the indescribable first hand. “Black Label fashion will make a feature debut for the first time and surprise a lot of people who haven’t seen the urban threads we create for people who hate cages as much as we do,” concludes Mouton.

Doors open at 6pm and close at 10pm. Tickets are available at Computicket ranging from R150 – R300.

For more information visit www.ultimatex.co.za,
Twitter – @harleyafrica @UltimateX
Instagram – @HarleyAfrica @UltimateX
#UltimateX #ScrewItLetsRide

Harley-Davidson® Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise