SA LARGEST EXTREME SPORT FESTIVAL TO HIT MOTHER CITY AGAIN IN 2014
Cape Town is playing host yet again to the country’s largest action sports and lifestyle event, the Hunters eXtreme Ultimate X 2014 festival, which will take place on Saturday 1st of February 2014. The Gateway Canal at the V&A Waterfront will once again be transformed into an extreme sporting paradise filled with death defying stunts and tricks, performed by the best of the best action sport athletes from BMX, FMX, MTB, skate and wake boarding that SA has to offer.
The event, which is in its fifth year, expects thousands of sports-loving spectators to attend the day-long festival in the Mother City. Gates open at 10am and close at 9pm, followed by an after party which starts at 7pm on site with top local DJ’s and bands playing into the night.
Markus Museler of Old School Productions, founder and visionary of Ultimate X had the following to say, “We’ve really stepped things up this year to stage an action sports event that meets international standards. With record crowds and unbelievable performances from local and international athletes, this is without a doubt the most unforgettable Ultimate X to date.”
Watch international competitors in action like Alastair Sayer (FMX), Paul Ryan (BMX), Jordan Elizondo-Darwin (wake) and Moses Adams (skate) plus extreme local stars such as Mike Oyston on FMX; David Rigby on BMX; skater Ant De Mendonca; wakeboarder Melissa Colborne and on the MTB trial, Andrew Guess. The country’s best riders in each discipline will compete for a piece of R120 000 in cash prizes and the title of Hunters eXtreme Ultimate X champion.
Mike Silver, of experiential marketing partner Stretch, said that this year’s festival would be bigger and better than ever before, “We are taking things to the next level this year. Spectators can expect to be amazed with some of the largest ride infrastructure ever seen in South Africa with other incredible stunts and offerings on the schedule, the festival this year will not disappoint,” said Silver.
New to Ultimate X in 2014 is the introduction of the Cross Country Ultimate Eliminator. This is a new heat racing format from the UCI World Cup and will combine the top riders in the country from across various cycling disciplines as they battle it out along the explosive straights and over technical obstacles in order to be crowned the ultimate champion.
Junior Brand Manager Ben van der Merwe says of Hunters involvement, “We are really excited to be on board for a second year in a row with the Hunters eXtreme Ultimate X festival. We look forward to another extremely successful event and are proud to be associated with a festival that brings action sports to fans across the country!”
Pre-bought tickets from Computicket cost R150 each. Tickets are also available at the gate at R200 for adults and R60 for kids between the ages of six and eight years old. (Children under four get in free). Gates open at 10am and close at 9pm.
This year, Hunter’s eXtreme Ultimate X Festival gave back to the community through its Reach for a Dream initiative. The event aimed to fulfill the dreams of four extreme sport-loving children from the Reach for a Dream Foundation by giving them and their families a full VIP experience on the day. The festival looks forward to giving back and sharing the experience again next year with the children from Reach for a Dream.
*All photo credits Pierre Marqua from Old School Productions
Now in it’s 5th year, Ultimate X is regarded as South Africa’s premier action sports event. With a 70% attendance growth in 2013, the event attracts top local and international athletes as well as 7,500 spectators from across the country. The 2014 event comprises of two main elements; The Hunter’s eXtreme Ultimate X Games and The Hunter’s eXtreme Ultimate X Concert, both taking place on the 1st of February.
“Hunter’s eXtreme is all about social stamina and making the good times last longer, which is why partnering with this event suits the brand perfectly”, comments Ben van Der Merwe, Junior Brand Manager of Hunter’s SA. “Keeping our consumers refreshed is one thing, but supporting an event that promotes an active lifestyle whilst encouraging people to live life to the fullest is very exciting platform for the brand and we’re delighted to be able assist in bringing fans the ultimate in extreme sports entertainment.”
The partnership was procured by specialist sponsorship agency One-eyed Jack.
FMX – BMX – SKATE – WAKE – TOP DJ’s – LIFESTYLE – BANDS
Event Sponsors for 2013 : HUNTER’S eXtreme Energy
Western Cape – Provincial Government
CMH – Connolly Wake-boards
Go Pro SA
KFM – Official Media partner 2014
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