Ultimate X – Cape Town

The Hunters eXtreme – Ultimate X event took part at Cape Town’s V&A Waterfront on Saturday. The venue was transformed into an Extreme Sporting paradise with the country’s best FMX, BMX, skate and wakeboarders stunning the crowd with their daredevil antics.

The festival, which is in its fourth year, saw over 6,000 extreme sports-loving spectators attending the day-long event in the Mother City. The extreme sporting festival was followed by an extreme concert at Cape Town’s hottest nightclub The Dragon Room on Harrington Street with top local DJ’s and bands playing into the night.

Markus Museler (Old School Productions), owner of the event, had the following to say about Ultimate X 2013. “We really pushed the boundaries this year to stage an action sports event on par with international standards. With record crowds and unbelievable performances from local and international athletes, this is without a doubt the most unforgettable Ultimate X to date.”

25 of the country’s best riders as well as international competitors turned the Gateway Canal into an extreme sporting delight with death-defying stunts and record breaking attempts, all for a piece of the R100 000 in cash prize and the prestigious title of the Hunter’s eXtreme Ultimate X Gold 2013 South African champion. Winners for each category included Dylan Mitchell for wakeboarding, Greg Illingworth for BMX, Louis Taulbert for skate, and Nick de Wit and Alastair Sayer for FMX.

Mike Silver, of experiential marketing partner Stretch, said that this year’s festival was the most successful edition to date. “Thanks to the help of our sponsor partners and the Western Cape Government, consumers were treated to an incredible action sports festival experience. With thousands of attendees visiting from across the country for the eXtreme weekend, I think it’s safe to say that Hunters eXtreme Ultimate X is now recognized as one of the region’s premier and largest summer events. Watch out the rest of SA, we may be paying you a visit soon!”
This year, Hunter’s eXtreme Ultimate X Festival gave back to the community through its Reach for a Dream initiative. The event aimed to fulfil the dreams of four extreme sport-loving children from the Reach for a Dream Foundation by giving them and their families a full VIP experience on the day. The festival looks forward to giving back and sharing the experience again next year with the children from Reach for a Dream.

*All photo credits Pierre Marqua from Old School Productions

Hunter’s eXtreme has been announced as the new title sponsor of the 2013 edition of the Ultimate X Games & Ultimate X Concert.

Ultimate X confirmed today the acquisition of Hunter’s eXtreme as the new title sponsor of the 2013 event, which will now be referred to as ‘Hunters eXtreme Ultimate X’.

Now in it’s fourth year, Ultimate X is regarded as South Africa’s premier action sports event. With a 60% attendance growth in 2012, the event attracts top local and international athletes as well as 6,500 spectators from across the country. The 2013 event comprises of two main elements; The Hunter’s eXtreme Ultimate X Games and The Hunter’s eXtreme Ultimate X Concert, both taking place on the 16^th of February.

Features for next year include a revised Games competition with four different action-sport disciplines – FMX, skateboarding, BMX and wakeboarding which is held at the V&A Waterfront, Gateway Canal site in Cape Town. When the sun sets, things will get a little louder with the The Hunter’s eXtreme Ultimate X Concert taking place at the city’s newest nightclubbing venue, The Dragon Room. Up to two thousand revelers will be entertained by some of the country’s most popular bands and electronic DJ acts into the early hours of Sunday morning.

“Hunter’s eXtreme is all about social stamina and making the good times last longer, which is why partnering with this event suits the brand perfectly”, comments Ben van Der Merwe, Junior Brand Manager of Hunter’s SA. “Keeping our consumers refreshed is one thing, but supporting an event that promotes an active lifestyle whilst encouraging people to live life to the fullest is very exciting platform for the brand and we’re delighted to be able assist in bringing fans the ultimate in extreme sports entertainment.”

Markus Museler, owner of the event, had the following to say about Hunter’s eXtreme’s involvement: “We are super stoked that Hunter’s eXtreme has joined the Ultimate X family and will be working alongside us to help grow action sports within SA. Through our involvement in and exposure to related action sport events from across the globe, we are also confident that 2013 will be our most extreme spectator experience to date”.

The partnership was procured by specialist sponsorship agency One-eyed Jack.